The collaboration with Guide di Stile began with the need to rethink and realign the brand’s communication, redefining its positioning, tone of voice, and overall visual and narrative system.

Over time, the project has developed as an ongoing process of direction and refinement, working across content, campaigns, and communication materials to ensure consistency and clarity across all touchpoints — both digital and offline.

Rather than focusing on isolated outputs, the work has centred on building a more authentic and recognisable language, capable of strengthening the relationship with the audience and supporting the project’s growth over time.